Ron Daly talks about whether or not targeted ads hit their mark in the way your business needs.
A web ad pops up and tells you "refinance your mortgage!" It doesn't seem like a bad idea - you've been looking around for refi options for a while now. Another ad appears and tells you how to manage your car payment. You start wondering whether or not your computer is reading your mind. And it's then that you realize you're just a product of the "new web".
Is it safe? Is it right?