by Ron Daly
Advertising on the Internet is a funny enterprise. You can create ads that move, almost like mini-commerical spots. You can make interactive ads that play games with potential customers. You can create wildly inventive ads that use dozens of colors and lots of crazy patterns, because unlike print, there's no premium on how creative you get. More importantly, you never run out of room.
What do I mean by that? Sure, you have to meet file size requirements and format the ad to fit into the seller's ad space. In that sense, you are confined to a certain amount of space. But there's a lot of empty space on the Internet. I mean, a LOT. Have you ever seen the "Million Dollar Homepage"? A while back, a 21-year-old university student in England decided to buy a website and block off one million pixels worth of blank space that he sold for a dollar per pixel. The site was completely sold off in 2006 and all one million pixels are filled up with ads from companies of all shapes and sizes. The 21-year-old student grossed over a million dollars as a result. Quite a way to pay for college, wouldn't you say?