Table: U.S. desktop and mobile traffic at the top-10 busiest U.S. banks
millions of unique visitors, age 18+ (Feb 2013)
|Feb 2013 (USA)||Total||Desktop||Mobile*||Mobile Only||Mobile Incremental**|
|Total U.S. Internet||236||221||127||14.5||7%|
|1. Bank of America||31.5||24.1||11.7||7.4||31%|
|2. JPMorgan Chase||28.3||21.9||9.9||6.3||29%|
|3. Wells Fargo||22.2||20.0||3.5||2.2||11%|
|4. Capital One||15.4||12.7||3.8||2.8||22%|
|9. US Bank||5.5||4.8||0.9||0.7||14%|
Source: comScore, March 2013 (methodology)
Breune's take on the shift toward mobile banking/mobile account management:
Bottom line: It is no surprise that mobile usage is significant. But what I didn't realize is how quickly mobile users are giving up desktop online banking. Look at Chase and BofA, which have had mobile the longest. Only 1/3 of their mobile users went to the desktop during February. Partly, that's because many are single-service credit card customers. But it's strong evidence for what many have hypothesized: once users become accustomed to mobile convenience, they have much less need for desktop access.
Why bother going to the desktop when it's all on your phone, point "A".
Point "B" - how much will mobile wallets increase this effect? If you're spending money using your phone, managing money using your phone, and updating your balances using your phone, why bother with the computer...well, ever again, really?