But this post is about the other side of Square's two-sided market, its mobile wallet for consumers. I've already written about Square's gift card option launched right before the holidays, but I hadn't used the wallet for day-to-day charges.
In surveys, consumers don't yet see the value of a mobile wallet. Mobile payments are looking to replace a plastic-card system that works very, very well. And who's costs, so far, are mostly hidden from consumers
We have a Square reader here at the Herndon office. I'm not certain you could use Square Wallet for the "day-to-day charges", unless you're at a Starbucks. It's not widely adopted enough yet to be much more than a trinket.
But it's a pretty cool trinket... -JM