A new article from eMarketer examines concerns that consumers have expressed about mobile - chief among them, privacy and security.
by Jimmy Marks
It used to be that "The Internet" was something you used in your home. You had to have a computer connected to the web via cable. Then came the idea that the Internet was a practical business tool - email revolutionizes communication! High-speed Internet makes websites more robust! Wi-Fi is the new guard - the web without wires, in every Hotel, Airport, Starbucks and McDonald's in your neighborhood.
Mobile is the latest wave on the shore. The same Internet that used to demand that we buy large tower CPUs and big monitors now only requires us to have a smartphone and our thumbs. But there's something troubling about that - it's the same Internet. Which means the same problems and the same fears.
Take a look at this chart from eMarketer. There are concerns among smartphone users about apps that track their various patterns (you've already heard about the iPhone tracking issue to be sure). Smartphones and tablets emit and receive data - what does that data say about the user? Is the picture flattering?
When it comes to moving your financial institution forward with mobile, how are you allaying concerns about security? Did you do a good job of getting your customers to trust your OLB and website? If not, try to recover the fumble for mobile - it could make or break you in the long run.
