by Ron Daly
I was linked a story about iPhone apps from the CES in Vegas. The big idea from this year's conference?
Have an App or hang it up.
Not just an iPhone App (though one panelist in the article says that's square one for your company), but apps for Blackberry, the Palm Pre, Google's Android platform, and any other app-supporting mobile phone. Why?
For one, more is being done on handhelds these days. More email, more video, more music, everything. Data from August of last year shows smartphone sales have jumped 27% over the previous year. More phone companies are rolling out new smartphone models just as more tech companies are rolling out new platforms. Google just debuted the Nexus One, their own phone running their own platform. The Internet is going to be around all the time - in your pocket or at your desk.
The other reason this seems to be worth paying attention to is the data from this infographic from GigaOM.com on the "App Store Economy". The graphic is worth a look, but some of the highlights:
- Average price paid for an iPhone app - $2.70
- The App Store raked in $250 Million in revenues in December alone
- App store users downloaded about 4.8 apps each on average
That folks are willing spend almost $3 each on applications for their phone is mind blowing, but they must be doing it to fill some gap in their phone's functionality or just make things they do in the day-to-day easier. What gaps could your company be filling?
What's your App? What does it do? How does it help? What gap does it fill?
Sounds like we'd all better figure that out fast, if we're going off the desk and into people's hands.