by Ron Daly
Whether the broader Information Card effort has any chance of taking off is a topic for another day. Information Card is far more complex, and thus harder to use, than Open ID, a standard that lets you use your name and password from one site, say Google, to sign onto another site, for example, Facebook. But that complexity enables some extra features and possible protection against fraud.
Equifax is on to something. There are times when you want someone you are dealing with online to know you really are you. Amazon’s product reviews became more trustworthy when the company started identifying those written by people whose names were validated by way of their credit card accounts.
Adding a new level of trust and dependability to the buyer is an interesting concept. But, as I said, I see the innovation from two sides - with an online ID that contains credit card and website login information, security concerns ring out in my brain. How strong is Equifax's database? Will innovations like this be a honey trap for hackers who want the most information they can get from a single hack? Maybe it's just because I'm a little gun-shy from the Heartland Hack (read about it here and on CUSoapbox.com).