UPDATE - Not saying we're ahead of the curve, BUT...

by Jimmy Marks

A few days ago, Greg and I posted this story about the difference between social media comprehension and...well, what's going on nowadays. My Internet Friend (boy, THAT'S a depressing phrase) Ron Shevlin stopped by to talk about what the role of social media is and whether or not you can "vet" a social media expert. Or whether or not one exists. 

Well, Ron sent me a link to a MarketingSherpa article which shows that most organizations think that, with no social media experience, marketers are still somewhat knowledgeable about social media techniques. 

A copy of their chart: 

Chart: How Knowledgeable Are Marketers With No Social Media Experience?  

MarketingSherpa seems to have summed things up very well:

This was confirmed in MarketingSherpa's Social Media Marketing and PR study where we found that the "lack of knowledgeable staff" was the most significant barrier to social media adoption. When making the initial jump into social media, many organizations start by delegating responsibility to the first staff person they find with a profile on Facebook or LinkedIn since very few people have any level of practical experience in this new strategy. The result is usually a marketing program pre-destined to failure. [Click here for the full article from MarketingSherpa]

Exposure does not equal experience. Just keep that in mind.