by Greg Crandell and Jimmy Marks
a) Do I make so much money that people are going to start picketing me at my house?
b) Am I really worth all that money if I'm wasting my time reading this blog all day?
c) When are all these little DORKS going to stop pestering me about Web 2.0 and Social Media?!?
- A do-nothing Facebook page that has no actionable links or content
- A Twitter account that pats itself on the back
- A YouTube channel with two videos which are poorly produced
2. We would get discouraged by a small readership, but it's the people who DO pay attention that matter. We're helping for free, let the people that need it take advantage.
3. When people get upset, let them get upset. Talk with them, not at them, and don't ignore their critique. Merlin Mann, a true master of the web, had this to say about the misconceptions surrounding social media:
Social media, when it's REALLY social media, is not about what you have to say. It's having a tolerance for what people have to say about YOU. [From Merlin's SXSW talk with John Gruber - Click here for Merlin's website, 43folders.com]
The time has come to accept that the Internet and all its little bits are only going to get more social in nature. People are going to want to reach out and talk to your business, let them do it. If they're mad at you, talk back to them and help them out - make converts out of your adversaries. The internet is not a billboard, it's not a bus ad, it's not a leaflet. People can send you messages and get offers from you on a personal level. Start treating social media like it matters to you. Updating and managing information on your website, in your e-mail offers, and on your various web 2.0 outlets needs to be somebody's JOB.