[Editor's Note -- this originally ran on our home blog yesterday, but we thought it fit both blogs. So, here it is again.]
Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.
The Postal Service has been around a long, long time. Their unofficial motto, above, has always been a reminder that the mail will come through.
Unless, of course, they don't.
This story from MSNBC (click to read) says that the USPS wants to cut another day of delivery out of their schedule. They're currently staring at a $6 billion shortfall, and hope that not delivering will help them stave off collapse. Oh - and there'll probably be another postage hike.
So, let's boil this down a little more. You'll be sending mail at a higher price. It's going to take twice as long (or longer) to get where they're going. And don't count on that Saturday run down to the post office - they're not there.
Not convenient. Not fast. Not cost effective.
I can promise you that email doesn't "close". Send an email, it'll be where it's going within moments. Send an email that's styled how you want with links to offers, you'll start seeing results. And email won't break your budget.