[Editor's Note -- this originally ran on our home blog yesterday, but we thought it fit both blogs. So, here it is again.]
Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.
The Postal Service has been around a long, long time. Their unofficial motto, above, has always been a reminder that the mail will come through.
Unless, of course, they don't.
This story from MSNBC (click to read) says that the USPS wants to cut another day of delivery out of their schedule. They're currently staring at a $6 billion shortfall, and hope that not delivering will help them stave off collapse. Oh - and there'll probably be another postage hike.
So, let's boil this down a little more. You'll be sending mail at a higher price. It's going to take twice as long (or longer) to get where they're going. And don't count on that Saturday run down to the post office - they're not there.
Not convenient. Not fast. Not cost effective.
I can promise you that email doesn't "close". Send an email, it'll be where it's going within moments. Send an email that's styled how you want with links to offers, you'll start seeing results. And email won't break your budget.
This blog was started to bring our insights to the world. In May 2008, we got going with some articles about email marketing and SPAM and mobile banking.
Since then, we've been doing our part to help you, our dear reader, understand the world wide web and its myriad uses as a communication and sales channel.
Which is why I was surprised to read this article from MediaPost Publications. It seems that there are certain buzzwords that nobody wants to hear anymore. The top ten can be found below:
Top 10 Buzzwords Tired of Hearing (% of Respondents)
Source: MENG & Anderson Analytics, January 2009
Well, isn't that something.
But the really stunning thing is the fact that most marketing execs/CEOs don't know anything about the subjects in question. From the same article:
Twice as many marketers are "sick" of hearing about Web 2.0 and related buzzwords such as "blogs" and "social networking" compared to last year's survey; however, marketers still admit they don't know enough about it. This was evident in the results of a social media study MENG released on November 6, 2008 showing 67% of executive marketers consider themselves beginners when it comes to using social media for marketing purposes.
I think it's time we here at the C.C.C.Blog change that.
From this day forward, this blog will be working to inform the Credit Union and Financial Services Industries about the things they're having trouble understanding. Should we be afraid of the web? Not at all. It's only going to get bigger and better and more integral to the way people live their lives.
So here's your call to action:
1) Spread the word.
Sign up for the RSS feed, send articles to friends who might need to shed some light on a subject, sign up for email updates.
2) Tell us what we need to cover.
You folks have thoughts of your own. Let's hear it! Guest authors welcome here, if you've got a hum-dinger article.
3) Help us make the web better.
We're hoping to make strides forward. Join us as we make the effort to enhance the online world.
Poor Al Gore. He invented the internet to help him save the environment and now, wouldn't you know, it's part of the problem. A very Frankenstein's monster situation, to say the least.
What does that mean?, you wonder. Well, it turns out that one Google search emits as much CO2 as a breathing human. Two Google searches emits as much CO2 as a boiling teapot. One thousand Google searches is the equivalent of a car driving one kilometer (click here for more information).
Now, there are plenty of people that say this isn't much CO2, comparatively (click here to read). And Google reps are right when they say that everything expells CO2. But let's look at a metric that matters, here.
According to this article (click here), a recent estimate of how many searches are performed every day (bear in mind, these stats are now three years old) shows 91 million searches with Google. Simple math says that's 91,000 kilometers (56, 544 miles) worth of driving every day. And I'm sure those numbers have swollen in the past three years.
Now, Google has taken great pains to make their operation "green" (see their investments here). They're doing a lot to offset their CO2emissions. Which means that, if there's any energy being wasted, it's most likely on our end. Still, it's interesting to think that Google is "breathing", just like the rest of us. It's alive! ALIIIVE!
We all know about Ron's article earlier in the week about the Twitter break in. And we all know the implications of an easy-to-guess password. But just what WAS that password?
The hacker himself offered INTERVIEWS about his hacking acumen over an instant messenger interview. To quote the article from All Things Digital (a division of WSJ online - click here):
"The hacker, who goes by the handle GMZ, told Threat Level on Tuesday he gained entry to Twitter’s administrative control panel by pointing an automated password-guesser at a popular user’s account."
And that's all it took to put Twitter in a twist.
Happiness, by the way, is nine lower-case letters long. According to the password strength analyzer from Mandylion Research Labs (you can download it for yourself - click here), the password would take six days or less to guess with one "guesser" in play. That decreases dramatically when ten guessers are used (from six days to fifteen hours).
BREAKING NEWS! Fox News has outed Bill O'Reilly, Rick Sanchez at CNN is addicted to crack and Britney Spears...well, the less said the better.
Obvioulsy, ALL THESE CLAIMS ARE FALSE. We have a hacker to thank for all these tidbits, which came from the fount of Internet knowledge: Twitter.
Yes, Twitter. Folks these days don't know whether to call it a micro-blog or an instant messenger. But they do know, now, that there's a major security hole somewhere through which someone drove a bus (click here to read the story).
Some of the biggest Twitterers (Tweeters? Tweets? Toots? Honestly, Jimmy's the one who keeps up with this stuff) were hit, including President-Elect Barack Obama, Britney Spears, Fox News and CNN Anchor Rick Sanchez.
As someone who spends a lot of time talking about online security, I wondered whether or not this was all that news-worthy. Most twitter pages are just little blurbs about what people are doing, links to their favorite news stories, jokes back and forth with friends, etc. But then I read this article from NetworkWorld.com (read the article here).
What would have happened if this hacker - who just threw out humiliating little gibes - had posted links to a virus? What if he'd have used email addresses or passwords he'd found to disturb people's private accounts on non-Twitter services? Does this tell you, dear reader, anything about how important it is to guard passwords?
Jimmy and I jawboned about this for a little while. I asked what he thought was the biggest threat facing Twitter and he told me that there are so many peripheral Twitter applications that require username and password to operate. Seems like a tough sell for me, the thought of giving away security information. What do you think, folks? Respond below.
Gaming, at one point, was the term that referred to actively playing a video game. Getting Mario down the pipe to get more coins? Gaming. You good at Duck Hunt? You're a true gamer.
But now, gaming is different. As I wrote about a while ago (click here to read), more and more people are coming into gaming. And gaming itself is reaching new heights.
Remember having to beg your older brother/sister to play 2-player games with you? Now your console hooks up to the internet to create a multiplayer experience. I got an XBOX 360 for Christmas (click here) and a game I recently purchased is made for multiplayer - you can only play the game offline to some degree before there's no more game to play.