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by Ron Daly
Welcome to the one college course you'll ever take that allows Wikipedia as a scholarly resource.
I want to get into the nitty-gritty of brands in the next few posts I do, so it's up to you to start brushing up on your brand terminology and concepts. Give Wikipedia's Brand page a read, discover something you've never known, report back to me.
There will be a quiz.
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Thanks for the assignment, I learned something new about branding: I did not know that the first “brand” originated in England – and that Bass and Company and Lyle’s Golden Syrup both claim the title. It’s worth noting they are both still well recognized brands today.
Posted by: Mary Lucas | October 17, 2008 at 02:55 PM