by Jimmy Marks
Alright, this is getting crazy.
Sure, every election you get bumper stickers and hats and flags and t-shirts. It happens. But battling Obama/McCain flip-flops? That's just creepy. Sarah Palin wigs? Really? You're serious right now...
Not even coffee is safe anymore. 7-Eleven, creators of the Slurpee and known for their cheap, quick food, unveiled "Presidential Perks", an extension of their previous "7-Election" events in which people can purchase a cup of coffee with either an "Obama" or "McCain" on the front.
Can't we have a moment's peace? I read papers, I read blogs, I watch evening news that doesn't involve Jon Stewart...what more do you WANT from me, society?!? Can't I just get an "undecided" cup? (Answer: no.)
After I yelled at a stack of cups for an hour, I thought about the contest. See, the Obama cups are blue and the McCain cups are red. Maybe it's just me, but I recall that red is a color tied to hunger/consumption (McDonald's, Wendy's, Burger King, Pizza Hut, Five Guys...you get the idea) and heat (who wants cold coffee?). Plus, the McCain cup had a star in place of the tittle over the "i".
Does this mean 7-Eleven wants people to lean McCain? Probably not. It's probably just a design decision. But it does make me want to buy 7-Eleven coffee. Means to an end.
Which brings me to my question of the day: What are you doing to bring people to your business...are you tapping into the social conscience? Can you identify with the people you serve and bring them what they want? 7-Eleven's letting you show your support on your coffee cups. Maybe your business needs to appeal to people's leanings. Stay topical, stay current, stay in the mind of the consumer.