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October 21, 2008


Jeffry Pilcher

Close your eyes and count to 30. It will all be over soon.


Personally, I think that the Obama/McCain cup idea is kind of ridiculous. I can't imagine people changing their preferences to 7-11 in order to score a blue cup.

I would also tend to be weary of appealing to people's leaning, especially political ones. It's a lot easier to alienate people than it is to win them over. Only take that kind of chance if you can guarantee it will be even handed (which is nearly impossible, why doesn't 7-11 have green or yellow cups?), or can guarantee that a non-even handed approach would be universally appreciated.

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