Ron Daly presents a new segment dealing exclusively with mobile interaction.
When we first started this blog, our goal was to approach new developments in media and address how much impact they'll have on your day-to-day. One of my personal favorites was Greg's post about the changing face of cellular phones, complete with a video history of the one thing that will ALWAYS ruin your movie-going experience.
That said, I was startled to see this article from eMarketer which suggests that between this year and the next, mobile marketing will double to $2.8 billion. With more attention payed to mobile interaction, I'm reminded of the advent of online marketing and business. More money being pushed into mobile advertising and interaction will, most likely, mean the following:
1) People coming up with a way to avoid being marketed-to over the phone - How long until you see a "mobile spam filter"? Maybe an hour. It's not only worthwhile, legitimate businesses that will be dipping their toes into the mobile market. You'll also have to deal with the people who want you to buy junk.
2) More scams - Water always finds the path of least resistance. The same is true of unscrupulous advertisers. If they can't clog your inbox with thousands of megs worth of junk mail and spam, they'll ruin your phone with it. Which means people who have something worthwhile to tell you won't get through to you for all the clutter. Don't believe me? Check out this article from the Columbus Dispatch.
3) Cell phone evolution leaps forward - It wasn't long ago that a terabyte of information was a laughable idea. Now, you can store a terabyte worth of information which some people see as too little. Apple just rolled out the Time Machine, which can hold one terabyte on its own...not long now before you can have that kind of power in the palm of your hand. Imagine where cell phones, like the computer before them, are going, and then remember a time when you had to use a rotary dial.
We'll keep you posted.
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