Ron Daly talks about whether or not targeted ads hit their mark in the way your business needs.
A web ad pops up and tells you "refinance your mortgage!" It doesn't seem like a bad idea - you've been looking around for refi options for a while now. Another ad appears and tells you how to manage your car payment. You start wondering whether or not your computer is reading your mind. And it's then that you realize you're just a product of the "new web".
Is it safe? Is it right?
eMarketer recently did a survey asking people of varying age groups who use the Internet what they thought about their browsing history being a shared commodity. Nearly 60% of users said they were uncomfortable with the idea that someone was using their information to sell them services. More impressive is the 91% of users who would take steps to prevent the misuse of their information or its retrieval in general.
The question that comes up, time and again, in the new age of the Internet is "where does it stop?" In previous articles on our site, we've talked about the idea of the changing nature of privacy. This study is the reflection of what we know already - that with too much simple data accrued from a number of sources, real threats can be made against security and privacy.
Do you have an opinion? Tell us about it in the comments section.
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