Ron Daly loves keeping it green - both environmentally and financially.
Here in my offices, my employees are quick to catch someone who isn't recycling. When aluminum cans wind up in the trash, one of my eco-friendly gang goes after the offender. It makes a CEO proud to know that his company can be called "green".
But what we do is green, honestly. We issue e-Statements to help cut costs and conserve paper. We offer webinars so that people don't waste resources or travel expenses. We can pride ourselves on being - and, by extension, helping other companies become - green.
If you read this and said "who cares?", keep reading. I've got news for you.
The Green movement, while not altogether new, is becoming stronger than ever before. People want to know their services aren't making an already bad problem worse. If you can't impress upon your clientele that you work green solutions in your everyday operations, you can count on a drop in support.
It's important to consumers, because they don't support "un-green" corporations. According to the authors over at Open Source CU, it will be impossible to market an un-green company inside of ten years (read here). The process of going green has less to do with recycling than it does with reduction. Video conferencing and e-mail marketing cut down on travel costs, energy emission, and expenses. Keeping things digital mean less paper which means less waste. And waste, as anyone in business can tell you, is costly.
There's a great post on silicon.com (click here) that talks about the benefit of webinars and video conference. Newsweek also had an article on carbon footprint reduction in major business (click here for that).